SUMO

TitleSUMO
BrandGREEN SPOT
Product / ServiceVITAMILK SOY MILK
CategoryB05. Best use of Ambient Advertising: Stunts & Live Advertising
EntrantFAR EAST DDB Bangkok, THAILAND
Entrant Company:FAR EAST DDB Bangkok, THAILAND
Advertising Agency:FAR EAST DDB Bangkok, THAILAND

Credits

Creative DirectorPeeradet Choicharoon
CopywriterThidarat Ploipailin
Advertiser's SupervisorChanit Suwanparin
Account ManagerMongkol Jarasniratisai
Account SupervisorPiyanee Tientamnoon
Art DirectorKopong Nimsrisukkul

Execution

Come and test your strength with the speaking Giant Sumo. If you push with a little force, the giant sumo will chuckle and say 'Well, is that all you've got?". If you push with more power, the giant sumo will say 'Wow! you're so strong. You must be drinking Vitamilk everyday."

English Translation of Main Headlines

We make your visit more fun than you could imagine.