| Title | GIVE A HAND |
| Brand | NATURAL RESOURSES DEFENSE COUNCIL |
| Product / Service | GLOBAL WARMING AWARENESS |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | DDB GUOAN Beijing, CHINA |
| Entrant Company: | DDB GUOAN Beijing, CHINA |
| Advertising Agency: | DDB GUOAN Beijing, CHINA |
Credits | |
| Executive Creative Director | David Lin |
| Creative Director | Dont Wong |
| Copywriter | Dont Wong/William W. Wang/Barbara Yu |
| Advertiser's Supervisor | Kitty Zhang |
| Art Director | Quanguang Huang |
| Photographer | Sky |
In Houhai Park, the most famous leisure area in Beijing, we placed a model of a bear paw, which appeared to be reaching out of the surface of the lake. The laje's surface contained ice that was melting away. Meanwhile a buoy ring, printed with information on fighting global warming, was set at the water's edge.