| Title | RAINBOW BY PANTONE |
| Brand | BASHEER GRAPHIC BOOKSTORE |
| Product / Service | PANTONE COLOUR GUIDE BOOK |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | BATES141 INDONESIA Jakarta, INDONESIA |
| Entrant Company: | BATES141 INDONESIA Jakarta, INDONESIA |
| Advertising Agency: | BATES141 INDONESIA Jakarta, INDONESIA |
Credits | |
| Executive Creative Director | Hendra Lesmono |
| Copywriter | Iyan Susanto |
| Account Supervisor | Nitya Priyahita |
| Art Director | Andreas Junus/Indah Irawandhani Kamarga |
Basheer graphic bookstore wanted to promote the Pantone colour guide book, to both art college students and faculty, and to convince them that Pantone has the biggest colour selection for their printing guidance. We recreated a rainbow consisting of Pantone colour chips in the middle of a college’s park. Eight metres in length and 4.5 metres high, more than 5,000 different colour chips were used to cover the arch.