| Title | TIDE STAINBROIDERY |
| Brand | PROCTER & GAMBLE |
| Product / Service | TIDE DETERGENTS |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Chief Creative Officer | KV Sridhar |
| Executive Creative Director | KB Vinod |
| Creative Director | KB Vinod |
| Copywriter | KB Vinod |
| Account Supervisor | Gaurav Lalwani/Sharan Sabhachandani |
| Art Director | Deepak Singh/Nishant Jethi |
| Photographer | Sandeep Barge |
Cloth posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.