| Title | TURTLE SOUP BOWLS |
| Brand | WWF INDONESIA |
| Product / Service | TURTLE CONSERVATION |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | ADVANTAGE ADVERTISING Jakarta, INDONESIA |
| Entrant Company: | ADVANTAGE ADVERTISING Jakarta, INDONESIA |
| Advertising Agency: | ADVANTAGE ADVERTISING Jakarta, INDONESIA |
Credits | |
| Executive Creative Director | Rajesh Menon |
| Copywriter | Rajesh Menon |
| Producer | Fitri Mohede |
| Art Director | Wang Zhi Liang |
Where: Rip Curl Surf & Music Festival, Kuta Beach, Bali, Indonesia, 26 October 2008 How: To attract attention to the issue of turtle conservation, WWF Indonesia staged a dramatic event on the beach. Empty soup bowls were placed on the beach leading to the water, like turtle hatchlings making their way to the sea. Banners and literature regarding the threats faced by turtles were also available at the nearby WWF booth.