MACHINE

Spike
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TitleMACHINE
ClientFEDEX
Product / ServiceSHIPPING
CategoryA13. Business Equipment & Services
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorJagdish Ramakrishnan
CopywriterJoji Jacob
Advertiser's SupervisorLaura Crampton
Account ManagerJean-paul Burge
Art DirectorIvan Hady Wibowo
PhotographerInvy (shooting Gallery)
Other CreditsWishing Well

English Translation of Main Headlines

To dramatise the ease and speed of shipping with Fedex, we show a Fedex box as a portal — as reaching out and handing your package right into the hands of the recipient.