| Title | REAL HOKKAIDO ICE CREAM |
| Brand | EXXONMOBIL |
| Product / Service | CONVENIENCE RETAIL ICE CREAM AT GASOLINE STAND |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising Agency: | DDB JAPAN Tokyo, JAPAN |
Credits | |
| Creative Director | Yasuhiko Matsumoto |
| Copywriter | Kazunori Kisu |
| Account Supervisor | Keiko Oshita |
| Producer | Yosuke Hamada |
| Art Director | Tsuyoshi Oyama |
| Other Credits | Production Tyo |
A video that runs at the POS (videopump) at 130 gasoline stands.
Premium Hokkaido ice cream made with fresh, real, cream. Great taste.