| Title | UNLIMITED SMS ELEVATOR |
| Brand | MAXIS MOBILE SERVICES |
| Product / Service | VALUE PLUS FAMILY MOBILE TARIFF |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Executive Creative Director | Daniel Comar |
| Creative Director | Richmond Walker/Gary Caulfield/Ferly Novradi |
| Copywriter | Richmond Walker/Bondan Esp/Desy Olivya |
| Account Supervisor | Ranjeetha Menon/Stephanie Loo |
| Producer | Koh Kiam Seng |
| Art Director | Leong Sook Leng/Sandru Emil/Virginia Victoria/Gita Suryono |
| Photographer | Brandon/Studio Rom |
| Other Credits | Designer: Brian Kong/Digital Retouching: Studio Rom |
Brief: To drive awareness of a bundled text message deal from Malaysia’s largest telco. Solution: As part of a larger campaign, a branded elevator was created in one of Kuala Lumpur’s busiest malls. Envelope shaped stickers were placed on opposing mirrored walls, to create the effect of infinite messages. Results: Over a period of three months, thousands of shoppers were literally immersed in our message. To date the plan has attracted more than 60,000 subscribers.