Title | BIKE CLOCK |
Brand | PIZZA HUT |
Product / Service | PIZZA |
Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
Chief Creative Officer | David Guerrero |
Executive Creative Director | David Guerrero/Simon Welsh/Joel Limchoc |
Creative Director | Brandie Tan/Tin Sanchez |
Copywriter | Rey Tiempo |
Advertiser's Supervisor | Elaine V. Guzman |
Account Manager | Shirley Gadia |
Account Supervisor | Ombet Traspe |
Producer | Al Salvador |
Art Director | Gary Amante |
Photographer | Marlon Balangon |
A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise. Passersby bear witness as the riders literally beat the 30-minute time limit to their destination.