OPEN 24 HRS

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TitleOPEN 24 HRS
BrandMcDONALD'S
Product / ServiceMC THAI
CategoryB04. Best use of Ambient Advertising: Bar & Restaurants etc.
EntrantTBWA\THAILAND Bangkok, THAILAND
Entrant Company:TBWA\THAILAND Bangkok, THAILAND
Advertising Agency:TBWA\THAILAND Bangkok, THAILAND

Credits

Executive Creative DirectorVeradis Vinyaratn
Creative DirectorTarakorn Kamolprempiyakul
CopywriterKrisorn Srisai
Account ManagerChatthip Bhamarasuta/Krittima Chantharapraphap
Account SupervisorPavinee Visedsubphisan
ProducerJarunee Tongsa
Art DirectorAekalak Kitdusitpong/Kanon Umpornsirirat
PhotographerKanon Umpornsirirat/Chalotorn Nuanthong
Other CreditsAe : Kanitta Summachaiyanun/Methawarin Rattiwat

Execution

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.