Execution

Challenge: Visa believe that the word ‘go’ is more meaningful than just simply “GO”, as it motivates people to go places, do things, and experience all incredible things that life had to offer. This is why more people go with Visa. In supporting the Global campaign launch, we needed to bring the “GO” campaign into local context, which would in turn present Visa as a truly global brand. Solution: In addition to the various television, print, and outdoor media, we want to be a part of life on the go. What better way than blending to go campaign into the Bangkok BTS, Sly train. Since, reminding Visa consumers that Visa is a brand dedicated to making things happen was the main goal of this brief. We, simply created the ‘g’ alphabet structure and put it beside the clock to be read as “go”, on every stations of Bangkok’s sky train system which would be able to reach millions of VISA’s core target on a daily basis. The goal is to convey that go means to go with flow of time, go places or just, simply, GO. Result: As a result of our campaign the ‘GO’ clock was the talk of the town, in just a week it was seen by over two million people, who travel on the sky train everyday. To this effect we were able to establish the ‘GO’ campaign as a truly global branding project which infiltrates into every aspects of everyday life.