BERGER NATURAL FINISH COLOURS

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TitleBERGER NATURAL FINISH COLOURS
BrandBERGER PAINTS INDIA
Product / ServiceNATURAL FINISH COLOURS
CategoryB02. Best use of Ambient Advertising: Special Build
EntrantJWT INDIA Mumbai, INDIA
Entrant Company:JWT INDIA Mumbai, INDIA
Advertising Agency:JWT INDIA Mumbai, INDIA

Credits

Executive Creative DirectorTista Sen
Creative DirectorNandita Chalam
CopywriterMinal Phatak
Account ManagerRinku Ray
Account SupervisorSuman Verma
ProducerKaushal Thakkar/Asmit Chachad
Art BuyerBerger Paints India Ltd
Art DirectorMinal Phatak
IllustratorDeepak Jadhav
PhotographerRohit Redkar
TypographerMinal Phatak
Other CreditsAlakh Publicity/Tushar Rechwad ( Fabricator )

Execution

Berger Paints created an innovative hoarding where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.