Title | BERGER NATURAL FINISH COLOURS |
Brand | BERGER PAINTS INDIA |
Product / Service | NATURAL FINISH COLOURS |
Category | B02. Best use of Ambient Advertising: Special Build |
Entrant | JWT INDIA Mumbai, INDIA |
Entrant Company: | JWT INDIA Mumbai, INDIA |
Advertising Agency: | JWT INDIA Mumbai, INDIA |
Credits | |
Executive Creative Director | Tista Sen |
Creative Director | Nandita Chalam |
Copywriter | Minal Phatak |
Account Manager | Rinku Ray |
Account Supervisor | Suman Verma |
Producer | Kaushal Thakkar/Asmit Chachad |
Art Buyer | Berger Paints India Ltd |
Art Director | Minal Phatak |
Illustrator | Deepak Jadhav |
Photographer | Rohit Redkar |
Typographer | Minal Phatak |
Other Credits | Alakh Publicity/Tushar Rechwad ( Fabricator ) |
Berger Paints created an innovative hoarding where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.