Title | SPACESHIP |
Brand | ENGRO FOODS |
Product / Service | OWSUM FLAVOURED MILK FOR CHILDREN |
Category | A01. Food Products |
Entrant | ADCOM Karachi, PAKISTAN |
Entrant Company: | ADCOM Karachi, PAKISTAN |
Advertising Agency: | ADCOM Karachi, PAKISTAN |
Credits | |
Chief Creative Officer | Adnan Syed |
Creative Director | Zehra Zaidi |
Advertiser's Supervisor | Ansareen Shaban |
Account Supervisor | Mustafa Hanif |
Art Director | Rahat Khan |
Illustrator | Mushtaq Khan |
Other Credits | Sharjeel Ahmed/Nazim Maroof |
The challenge was to create a flavoured milk brand for children that appealed to their imagination while fulfilling the nutrition and health concerns of their mothers. Three flavours, three imaginary worlds: Chocolate is Outer-Space; Mango is an underwater experience; Strawberry is an amusement park. Campaign execution was mainly 'outdoor' & therefore had to be extremely distinctive. Elements from each flavours’ own brand-world were shown carrying off the pack. Billboards were placed strategically close to major schools in the city, and the vibrant graphics captured the attention and imagination of kids each morning on their way to school.