| Title | THE FIRST SNOW IN THE SUMMER |
| Brand | NOON SQUARE (PACIFIC STAR) |
| Product / Service | NOON SQUARE |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | LEO BURNETT KOREA Seoul, KOREA |
| Entrant Company: | LEO BURNETT KOREA Seoul, KOREA |
| Advertising Agency: | LEO BURNETT KOREA Seoul, KOREA |
Credits | |
| Executive Creative Director | Jung-tae Kim |
| Creative Director | Soo-hee Yang |
| Copywriter | Sun-young Kim |
| Account Supervisor | Gwan-yeol Lee |
| Art Director | Yong-jin Kim/Se-hyun Kim/Hyeong-kyun Oh |
Noon Square shopping mall was scheduled to launch in August – the hottest month in Korea. As “Noon” also means snow in Korean, our big idea was to communicate that “The First Snow is Coming to Korea on Aug 28th” We executed this idea in out-of-home media with large posters in subway stations near the shopping mall.We took the idea one “step” further in a cost effective way by placing snow footprints sticker on the ground within the subway station to lead people to our ad.
August 1st, 2009 The First Snow is coming to Myung-Dong