| Title | PLAY ONE, SAVE ONE |
| Brand | SAVE THE CHILDREN |
| Product / Service | SAVE THE CHILDREN |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | LEO BURNETT KOREA Seoul, KOREA |
| Entrant Company: | LEO BURNETT KOREA Seoul, KOREA |
| Advertising Agency: | LEO BURNETT KOREA Seoul, KOREA |
Credits | |
| Executive Creative Director | Jung-tae Kim |
| Creative Director | Soo-hee Yang |
| Copywriter | Sun-young Kim |
| Account Supervisor | Hee-kyung Yang |
| Art Director | Yong-jin Kim/Se-hyun Kim/Hyeong-kyun Oh |
Most people think that donating money to charity takes too much time and effort. So, our challenge was to change people’s perceptions about donating. We wanted to give people a way to make donating fun and easy - something they could do every day with a simple coin to help “Save the chldren”
Play One, Save One