| Title | FATE'S IN YOUR HANDS |
| Brand | WWF CHINA |
| Product / Service | WWF |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising Agency: | BBH CHINA Shanghai, CHINA |
Credits | |
| Executive Creative Director | Johnny Tan |
| Copywriter | Carol Ong/Ken Lu |
| Planner | Philip Man |
| Account Supervisor | Jasmine Huang |
| Producer | Josephine Peh |
| Art Director | Yinbo Ma/Alex Avis |
| Other Credits | Character Concept Creator: Steve Chao; Mobile Executive Producer: Dr. Michael Gervautz |
Everyday, 30,000 hectares of wildlife’s forest homes is lost to urbanization. This revolutionary ad uses our environment and a phone to drive home the point that wildlife cannot cope outside its habitat. ENGAGE VIRTUALLY. Point your cameraphone anywhere and a displaced bear bumps into walls, trips over stairs etc… turning our space into a dangerous place for wildlife. ENGAGE FOR REAL. Click one button to sign up with WWF. Click “share” to spread awareness to everyone in your addressbook. This groundbreaking mobile ad not only changes how people interact with phones and environment, it simplifies how individuals can take action.