| Title | THE PEPSI LONGEST FOOTBALL DRIBBLE |
| Brand | PEPSICO INTERNATIONAL |
| Product / Service | PEPSI |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Chief Creative Officer | Ronald Ng |
| Executive Creative Director | Mun |
| Copywriter | Adam Miranda |
| Advertiser's Supervisor | Melati Abdul Hai |
| Account Supervisor | Dawn Ng/Elise Chu/Chen Shi Yen/Lynn Hoi/Joanne Choo |
| Art Director | Raylin Valles/Gary Lim/Sidney Quah |
| Other Credits | Ivan Ooi/Azi Shafian |
We invited football lovers to come together be part of history in the making. Participants were required to dribble a football for 12 hours along the busy streets of Kuala Lumpur for a distance of 100m each before passing the ball on to the next dribbler. The goal was to get into the Malaysian Book of Records for the longest football dribble. We used Facebook to publicise and network the D-day and hit sports bars, cafes, and coffeeshops.