| Title | STEEL SPAN WIRE |
| Brand | ALTECO |
| Product / Service | SUPER GLUE |
| Category | B01. Best Use of Transit Advertising |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Michael Dee |
| Creative Director | Jody Xiong |
| Copywriter | Jason Jin |
| Art Director | Jody Xiong/Jacky Xiao |
Brief: The communication is focusing on “Alteco Super Glue”, aims to make the brand grow up rapidly in China market. Creative： The power of Super Glue to secure the suspending cables supporting the suspension bridge. Results： The sales increased 120% more than the target number, what’s more, the brand recall and brand preference achieved at 96%.