Title | TOILET |
Brand | HEWLETT PACKARD |
Product / Service | HP COMPAQ NOTEBOOK |
Category | B04. Best use of Ambient Advertising: Bar & Restaurants etc. |
Entrant | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
Entrant Company: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
Advertising Agency: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
Credits | |
Executive Creative Director | David Szabo |
Creative Director | David Szabo/May Wong |
Copywriter | Mark Birman |
Account Supervisor | Ernest Ma |
Art Director | Chung Leung |
We were asked to communicate the extra level of privacy protection a HP Compaq Notebook computer has. The advertising had to coincide with a computer trade show. Rather than compete with the multitude of posters in the hall, our solution was to make use of non-traditional media. We replaced one toilet door, in both the male and female toilets, with one that went from floor to ceiling. Thus strikingly demonstrating the concept of extra privacy.