Title | VDUB FRAMES |
Brand | TAMIYA SINGAPORE |
Product / Service | TAMIYA MODEL KITS |
Category | B02. Best use of Ambient Advertising: Special Build |
Entrant | OGILVY & MATHER SINGAPORE , SINGAPORE |
Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Todd Mccracken |
Copywriter | Troy Lim/Renee Lim/Jeremy Chia |
Art Buyer | Iskandar Abdul Kader |
Art Director | Maurice Wee/Fajar Kurnia |
Photographer | Rj (cliq) |
Other Credits | Production House : Cliq |
To show that Tamiya models are accurate and detailed replications of their real car counterparts, super-sized Tamiya sprue frames were placed next to real vehicles in high traffic areas, making the vehicles seem lik larger-than-life Tamiya models.