| Title | BLACKBIRD FRAMES |
| Brand | TAMIYA SINGAPORE |
| Product / Service | TAMIYA MODEL KITS |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | OGILVY & MATHER SINGAPORE , SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Credits | |
| Executive Creative Director | Todd Mccracken |
| Copywriter | Troy Lim/Renee Lim/Jeremy Chia |
| Art Buyer | Iskandar Abdul Kader |
| Art Director | Maurice Wee/Fajar Kurnia |
| Photographer | Rj (cliq) |
| Other Credits | Production House : Cliq |
To show that Tamiya models are accurate and detailed replications of their real car counterparts, super-sized Tamiya sprue frames were placed next to real vehicles in high traffic areas, making the vehicles seem like larger-than-life Tamiya models.