Title | TAMIYA MILITARY |
Brand | TAMIYA SINGAPORE |
Product / Service | TAMIYA MODEL KIT ACCESSORIES |
Category | B02. Best use of Ambient Advertising: Special Build |
Entrant | OGILVY & MATHER SINGAPORE , SINGAPORE |
Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Todd Mccracken |
Copywriter | Renee Lim/Troy Lim |
Art Buyer | Iskandar Abdul Kader |
Art Director | Maurice Wee/Fajar Kurnia |
Photographer | Rj (cliq)/Paul Jones/Joe Harris |
Other Credits | Production House : Cliq |
To show that Tamiya models are accurate and realistic replications of their real military counterparts, Tamiya finishing materials were placed next to real military vehilces on display at war museums and military open-houses, as if to show that the finish on the vehicle was achieved with Tamiya accessories.