| Title | VOLKSWAGEN CHALLENGE |
| Brand | VOLKSWAGEN HONG KONG |
| Product / Service | AUTOMOBILES |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
| Advertising Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Ruth Lee |
| Executive Creative Director | Jeffry Gamble |
| Creative Director | Frankie Fung/Kevin Chiu |
| Copywriter | Jeffry Gamble/Frankie Fung/Tammy Foo |
| Art Director | Kym Ma/Joe Lai |
| Other Credits | Designer : On Yee Lok Programmer: C.y.tang |
To bring to life Volkswagen’s new brand position of ‘Engineered by Germans, loved by everyone’, we utilized a cross media promotion to bring together Hong Kong people’s love for Volkswagen, mobile phones and racing. Creating Hong Kong’s first interactive car race, that can be played by anyone with a mobile phone.