| Title | GARDEN FRESH |
| Brand | McDONALD'S |
| Product / Service | RESTAURANT |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
| Advertising Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Ruth Lee |
| Executive Creative Director | Jeffry Gamble |
| Creative Director | Asawin Phanichwatana/Frankie Fung |
| Copywriter | Jeffry Gamble |
| Art Director | Kym Ma |
| Illustrator | Winnie Chan |
| Photographer | Patrick Yick |
| Typographer | Kym Ma |
McDonald's has never been associated with fresh healthy food. The ask was to change this preception. The creative aims to achieve high impact to deliver the message that McDonald's Salads are garden fresh. Huge salad dress pack shaped air balloons were seen hanging over farms with the dressing pouring straight onto the lettuce.