| Title | HIV ART2 |
| Brand | ARCON - AIDS RESEARCH AND CONTROL CENTER |
| Product / Service | AIDS AWARENESS |
| Category | C01. Poster inc. Point of Purchase |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Sajan Raj Kurup |
| Executive Creative Director | Vikram Gaikwad |
| Creative Director | Anu Joseph |
| Copywriter | Sajan Raj Kurup |
| Advertiser's Supervisor | Aditi Chowdhary |
| Art Director | Vikram Gaikwad |
| Illustrator | Michael Nadar |
In public Art Galleries and Art Cafes across Mumbai, we put up HIV ART alongside other art pieces. HIV ART is aesthetically-framed, electron-microscope images of the HIV virus and the beautiful patterns that are inherent to it. Unsuspecting patrons admired the pictures (not realising that it was the HIV virus they were looking at), till they read the message below that urged them to not trust beautiful looks and always use protection.