| Title | WALL BED |
| Brand | IHG·ANA·HOTELS GROUP JAPAN |
| Product / Service | ANA CROWNE PLAZA |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
| Creative Director | Hiroaki Inaba |
| Art Director | Hiroaki Inaba |
| Illustrator | Art (Sheep film): Pez |
| Photographer | Cinematographer (Sheep film): Youji Akiba |
| Other Credits | Event Producer: Ai Kawasaki |
The brand targets businessmen in their 30s and 40s, but for this campaign we created a scenario that would catch the attention of passerbys. People took pictures on their mobile phones and we were successful in creating a talked-about campaign. The purpose of the project was to increase awareness of the ANA Crowne Plaza brand, and to build awareness of the Sleep Advantage program.