| Title | BUYING IS KILLING-TUSKS |
| Brand | WILDAID |
| Product / Service | ENDANGERED ANIMAL AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Advertising Agency: | JWT SHANGHAI, CHINA |
Credits | |
| Executive Creative Director | Sheungyan Lo/Yang Yeo |
| Creative Director | Grace Liu/Roy Yeo/Cecilia Zhu |
| Copywriter | Jun Qian |
| Art Director | Daisy Zheng/David Mo/ |
| Photographer | Getty Images/Corbis |
| Other Credits | Print Production:liza Law/Joseph Yu/Tao Shen |
Images of an elephant, bear and shark are each prominently displayed in light boxes. The actual glass in front of them is cracked and radially fractured as though a bullet had been shot through it and at the animals. Upon closer inspection, we notice that a coin is stuck in the “bullet hole”, suggesting that if you ever spend a cent on the illegal trade of these endangered creatures, you may as well pull the trigger yourself.