SHAN SHUI-AUTOMOTIVE POLLUTION

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Campaign
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TitleSHAN SHUI-AUTOMOTIVE POLLUTION
BrandCEPF
Product / ServiceENVIRONMENTAL AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
2 of 2 Campaign
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA

Credits

Executive Creative DirectorSheungYan Lo/Yang Yeo
CopywriterJacqueline Ye/Rafael Freire
Account SupervisorBetty Tsai
Art DirectorLillie Zhong/Yang Yong Liang
IllustratorYang Yong Liang
PhotographerYang Yong Liang
Other CreditsDesigner: Sean Tang/Print Production: Liza Law/Joseph Yu/Tao Shen

English Translation of Main Headlines

A collaboration with a famous Shanghai artist, Yang Yong Liang -It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.