IKEA HOME FURNISHING LINER

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TitleIKEA HOME FURNISHING LINER
ClientIKEA JAPAN
Product / ServiceIKEA STORE LAUNCH IN KANSAI
CategoryB01. Best Use of Transit Advertising
EntrantADK Tokyo, JAPAN
Entrant Company:ADK Tokyo, JAPAN
Advertising Agency:ADK Tokyo, JAPAN

Credits

Executive Creative DirectorKen Shimizu
Creative DirectorOsamu Enari
CopywriterTakeshi Tsuji
Account SupervisorHiroko Uchigaki/Kazuha Okuda
ProducerNaoko Sato/Ryuji Ueno
Art DirectorAkio Yamauchi
Other CreditsDesigner/Takenao Shimada/Ikko Takeda/Atsuko Sugano

Execution

IKEA tried to bring change to Japanese homes with IKEA's home furnishing ideas. “From the place to sleep To home to enjoy.” In order to make Japanese people experience IKEA's ideas for home furnishing, IKEA created 'Home Furnishing Liner' which was furnished with IKEA textiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just few pieces of textiles. The train is a symbolic line connecting the centre of Kobe-city to IKEA Port island store, which represents the campaign theme, “From the place to sleep To home to enjoy.” People’s expectations are raised and elations grew on the way to IKEA Port island store.

English Translation of Main Headlines

“From the place to sleep To home to enjoy”