| Title | FINGERS |
| Brand | JOHNSON & JOHNSON |
| Product / Service | NICORETTE PATCHES |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Executive Creative Director | Jagdish Ramakrishnan |
| Copywriter | Boyd Champness |
| Advertiser's Supervisor | Glenn Cochran |
| Account Manager | David Dahan/Kaye Sumanga |
| Art Director | David Wong/Gregory Yeo |
| Photographer | Stan Wong |
| Other Credits | Retoucher: Stan Wong |
To dramatise the value of Nicorette patches in quitting smoking, we showed the patch being worn across the two fingers most commonly used for smoking.