Title | HANDWRITTEN NEWSPAPER |
Brand | SCHWAN-STABILO MARKETING |
Product / Service | STABILO MARATHON PEN |
Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
Entrant | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Entrant Company: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Advertising Agency: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Credits | |
Executive Creative Director | Ted Lim |
Creative Director | Alvin Teoh |
Copywriter | Grenville Francis/Ted Lim |
Advertiser's Supervisor | Christine Wong |
Account Manager | Sue Lee |
Account Supervisor | Chit Quah |
Art Director | Wong Shu Kor |
Illustrator | Foo Song Pe |
The agency produced a handwritten free newspaper. Everything – the news, the editorials, the pictures and ads – everything was rendered in pen before printing, thus demonstrating the longevity of Stabilo’s Marathon Pen.