| Title | OPEN 24 HRS |
| Brand | McDONALD'S |
| Product / Service | MC THAI |
| Category | B04. Best use of Ambient Advertising: Bar & Restaurants etc. |
| Entrant | TBWA\THAILAND Bangkok, THAILAND |
| Entrant Company: | TBWA\THAILAND Bangkok, THAILAND |
| Advertising Agency: | TBWA\THAILAND Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Veradis Vinyaratn |
| Creative Director | Tarakorn Kamolprempiyakul |
| Copywriter | Krisorn Srisai |
| Account Manager | Chatthip Bhamarasuta/Krittima Chantharapraphap |
| Account Supervisor | Pavinee Visedsubphisan |
| Producer | Jarunee Tongsa |
| Art Director | Aekalak Kitdusitpong/Kanon Umpornsirirat |
| Photographer | Kanon Umpornsirirat/Chalotorn Nuanthong |
| Other Credits | Ae : Kanitta Summachaiyanun/Methawarin Rattiwat |
As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.