| Title | CRAB IN THE PACK |
| Brand | EKCHAI DISTRIBUTION SYSTEMS |
| Product / Service | TESCO LOTUS |
| Category | C01. Poster inc. Point of Purchase |
| 1 of 3 Campaign | |
| Entrant | BBDO BANGKOK , THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| Advertising Agency: | BBDO BANGKOK, THAILAND |
Credits | |
| Chief Creative Officer | Suthisak Sucharittanonta |
| Executive Creative Director | Subun Khow |
| Copywriter | Chanatthapol Tiensri/Subun Khow |
| Art Director | Ariyawat Juntaratip/Suthisak Sucharittanonta |
| Photographer | Anuchai Secharunputong/Ekapon Hiranphart |
| Other Credits | Remix Studio |