FATE'S IN YOUR HANDS

TitleFATE'S IN YOUR HANDS
BrandWWF CHINA
Product / ServiceWWF
CategoryB05. Best use of Ambient Advertising: Stunts & Live Advertising
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising Agency:BBH CHINA Shanghai, CHINA

Credits

Executive Creative DirectorJohnny Tan
CopywriterCarol Ong/Ken Lu
PlannerPhilip Man
Account SupervisorJasmine Huang
ProducerJosephine Peh
Art DirectorYinbo Ma/Alex Avis
Other CreditsCharacter Concept Creator: Steve Chao; Mobile Executive Producer: Dr. Michael Gervautz

Execution

Everyday, 30,000 hectares of wildlife’s forest homes is lost to urbanization. This revolutionary ad uses our environment and a phone to drive home the point that wildlife cannot cope outside its habitat. ENGAGE VIRTUALLY. Point your cameraphone anywhere and a displaced bear bumps into walls, trips over stairs etc… turning our space into a dangerous place for wildlife. ENGAGE FOR REAL. Click one button to sign up with WWF. Click “share” to spread awareness to everyone in your addressbook. This groundbreaking mobile ad not only changes how people interact with phones and environment, it simplifies how individuals can take action.