Title | COVER WITH HEART |
Brand | HUASHAN SOCIAL WELFARE FOUNDATION |
Product / Service | CHARITY ENVELOPE |
Category | A01. Mailings |
Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
DM/Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Credits |
Name | Company | Position |
---|---|---|
I-fei Chang | JWT Taiwan | Executive Creative Dorector |
John Yang | JWT Taiwan | Creative Director |
Minnie Hung | JWT Taiwan | Head Of Designing Center |
Marvin Liu | JWT Taiwan | Designer |
For every retail purchase made in Taiwan, a standard invoice is provided. The serial numbers on these invoices can win prizes if they match winning numbers, published every two months. Because people receive so many invoices, they have become a special channel for donations to non-profit organizations, which is unique to Taiwan.
Now, we have helped transform the box into an envelope. When envelopes are received, donors simply put their invoices inside the transparent plastic sleeve and return them to the charity. Donors only have to look at their invoices inside the sleeve to see how their donation actually works.
Originally, a donation box, installed on the street, was the only place for depositing invoices. But, effectiveness was minimal as it only attracted the attention of passers-by.
The invoices' revenue is over NTD$ 80 millions in the past year, an increase of 50% over the previous year before the envelope were introduced. To enclose pieces of hopes, you will be able to warm some solitary elsers heart.