| Title | MEMORY PEN |
| Brand | ARDSI ALZHEIMERS & RELATED DISORDERS SOCIETY OF INDIA |
| Product / Service | DISORDER AWARENESS |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| DM/Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kv Sridhar | Leo Burnett India | National Creative Director |
| Kb Vinod | Leo Burnett India | Executive Creative Director |
| Deepak Singh | Leo Burnett India | Art Director |
| Nishant Jethi | Leo Burnett India | Art Director |
| Kb Vinod | Leo Burnett India | Copywriter |
| Neerav Mehta | Photographer |
To create awareness, curiosity & appreciation Alzheimers among relatives of patients, potential donors & general visitors to ARDSI.
The pen demonstrated memory loss associated with Alzheimers vividly.
A pen filed with vanishing ink. As you write with it, words disappear in front of your eyes, mimicking memory loss associated with Alzheimer's.
Client objective achieved 100%. Added bonus of the message reaching many more people beyond the recipients as the pen became a talking point.