Title | RELOCATING HOME |
Brand | ABH INTERNATIONAL PACKERS & MOVERS |
Product / Service | PACKERS AND MOVERS |
Category | A03. Company Literature |
Entrant | McCANN ERICKSON INDIA Mumbai, INDIA |
Entrant Company: | McCANN ERICKSON INDIA Mumbai, INDIA |
DM/Advertising Agency: | McCANN ERICKSON INDIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Prasoon Joshi | Mccann Erickson India Mumbai | Executive Chairman And Regional Executive Creative Director/Asia Pacific |
Ashish Chakravarty/Rashmi Yadav | McCann Erickson India Mumbai | Creative Director |
Eranbemo Murry/Areeb Sherwani | McCann Erickson India Mumbai | Copywriter |
Shamim Ansari | McCann Erickson India Mumbai | Art Director |
Shamim Ansari | McCann Erickson India Mumbai | Designer |
Amit Dey | McCann Erickson India Mumbai | Photographer |
Kuldeep Soni | McCann Erickson India Mumbai | System Correction |
ABH International Packers and Movers wanted us to create a DM which would target organizations that had recently acquired a new office space. The objective was to create something innovative which would effectively communicate the company's services.
The recipient became a part of the action when he pulled out the letter, making it appear as if the office items were being moved away from the office.
We created a custom made envelope that was cut out in the front making its inside content visible. The inside background of the envelope had an image of an empty office printed on it. The letter was a transparent sheet with images of office items printed on it, giving the impression of a fully furnished office when fitted into the envelope.
Thanks to this innovative mailer, the company started receiving incessant phone calls and mails enquiring about its services. The Company also saw a substantial increase of hits on its website. The end result was a 40% increase in its business.