Title | TRUE PRICE T-SHIRTS |
Brand | WWF SINGAPORE |
Product / Service | CORPORATE PUBLIC SERVICE |
Category | A02. Premiums & Giveaways |
Entrant | DDB WORLDWIDE Singapore, SINGAPORE |
Entrant Company: | DDB WORLDWIDE Singapore, SINGAPORE |
DM/Advertising Agency: | DDB WORLDWIDE Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Neil Johnson | DDB Worldwide | Chief Creative Officer |
Joji Jacob | DDB Worldwide | Executive Creative Director |
Terrence Tan | DDB Worldwide | Creative Director |
Joel Chin | DDB Worldwide | Art Director |
Neil Johnson | DDB Worldwide | Copywriter |
Joel Chin | DDB Worldwide | Illustrator |
Aivonne Chong | DDB Worldwide | Senior Account Director |
Allan Ng | Republic Studio | Photographer |
Explain how simple, everyday actions and purchases have a high cost to the environment that will soon be unsustainable. Do it without scientific jargon or complex essays, so that even a layman may understand it.
The T-shirt was the most appropriate choice as everyone wears them and by highlighting the cost and impact of consumerism on the fragile environment, it communicates the cause of the World Wildlife Fund.
The medium is the message. We used the humble white t-shirt to tell the story of its environment impact. This basic item of clothing is mailed out, or directly handed out at World Wildlife Fund functions. It exploits the familiar, but unexpected fact, that most t-shirts brands use animals or plants as their logos.
This T-shirt is fast becoming a much sought-after statement a bit like the 'I Am Not A Plastic Bag' bag and the 'Live Strong' yellow band, for the World Wildlife Fund.