The Brief

Mudra Bangalore was moving to a new office. Clients had to be informed about the change in address in the most creative yet frugal manner.

Creative Execution

Being the agency, it was vital we impress the clients with whatever we planned to do, to inform them about the change in address. This idea, not only drove home the point that they can expect crazy stuff form the agency, but also established our potential to create something fabulous with almost a zero budget.

Describe the creative solution to the brief/objective.

With the change in address, the old business cards of the agency would be rendered absolutely useless. And we had plenty of them. So we used these cards, to model and create direct mailers, that were then sent to the clients along with the new address, as soon as we moved into our new office

Results

The response from every client these mailers were sent to was overwhelming. The phones at the agency kept ringing the entire day these were sent out. Most of them charmed by the idea, still flaunt the pieces at their desks. All in all, a great way to say goodbye to our old address and create some buzz. The Worthless Wonderfleet came through for us beautifully.