| Title | ONE DAY CHALLENGE |
| Brand | J & J CHINA |
| Product / Service | CLEAN & CLEAR |
| Category | D01. Event and Field Marketing |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| DM/Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
| 2nd DM/Advertising Agency: | TRIBAL DDB SHANGHAI Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Michael Dee | DDB China Group | Chief Creative Officer |
| Dirk Eschenbacher | DDB China Group | Executive Creative Director |
| William Chang/Oscar Leung | DDB China Group | Creative Director |
| Eva Hou/Ethan Hsing/Nireus Lee | DDB China Group | Creative Director |
| Angel Ye/Alpha Li | DDB China Group | Art Director |
| Oscar Leung/Meredin Xu | DDB China Group | Copywriter |
| David Ding/Eric Sheng | DDB China Group | Production |
| Cherry Wang | DDB China Group | Producer |
| Jojo Guo | DDB China Group | Account Manager |
* Was the target audience drawn from existing customers, or new customers? Both * What was the strategy of the campaign? The strategy is to provide an extraordinary through-the-line experience for teens to express, connect, share& be proud of.
Through one day challenge event, we provided teens a real-life & fun way to experience long lasting oil-free product benefits that helped build brand education & credibility.
We created a “One Day Challenge” in which we asked girls to participate and during this event they had to run in a marathon across the city and keep oil free on their face!
Participants: 125,256 Votes: 423,025 Page View: 2,586,504 Live event video broadcast accumulated 918,183 views online