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Gold
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Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information
NIKON CONNECT!
NIKON CORPORATION / NIKON'S BUSINESS, DOMAINS AND CSR ACTIVITIES		 BIRDMAN Tokyo JAPAN
Short List
HP POWER TO CHANGE
HEWLETT-PACKARD / CORPORATE SOCIAL RESPONSIBILITY		 LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE
Short List
MILLION DOLLAR PROJECT
L'OREAL CHINA / L'OREAL CENTENARY CAMPAIGN		 OGILVY SHANGHAI CHINA
Bronze Spike
SPORTS NATION ONLINE
ADIDAS CHINA / ADIDAS		 OGILVY SHANGHAI CHINA
Short List
2010 NEWLY GRADUATE RECRUITING
HAKUHODO INC/HAKUHODO DY MEDIA PARTNERS / GRADUATE RECRUITING		 HAKUHODO I-STUDIO Tokyo JAPAN
Bronze Spike
HAKUHODO I-STUDIO RECRUIT 2010 MAKE CLICKS
HAKUHODO I-STUDIO.INC / GRADUATE RECRUITING INFORMATION		 HAKUHODO I-STUDIO Tokyo JAPAN
Short List
SHIRITORI-RING
TAKAHASHI SHUZOH / SPIRITS MAKER		 OGILVY & MATHER JAPAN Tokyo JAPAN
Silver Spike
A02 Consumer Products
DUNK
NIKE JAPAN / NIKE DUNK		 BEACON COMMUNICATIONS Tokyo JAPAN
Short List
PLAY A SPORT
ADIDAS CHINA / ADIDAS WOMEN		 OGILVY SHANGHAI CHINA
Short List
INTERNAVI REALIZATION
HONDA MOTOR / CAR NAVIGATION SYSTEM		 DENTSU Tokyo JAPAN
Silver Spike
LAST GUY EVERYWHERE
SONY COMPUTER ENTERTAINMENT INC. / PS3 GAME		 DENTSU Tokyo JAPAN
Gold Spike
UNIQLO TRY
UNIQLO / BRA TOP		 DENTSU Tokyo JAPAN
Short List
UNIQLO TRY #2 HEAT TECH
UNIQLO / HEAT TECH		 DENTSU Tokyo JAPAN
Bronze Spike
TOKYO FASHION MAP
UNIQLO / VARIATED PARKA SERIES		 DENTSU Tokyo JAPAN
Silver Spike
PROJECT SUN STOPPER
JOHNSON & JOHNSON / NEUTROGENA ULTRA SHEER		 DDB WORLDWIDE Singapore SINGAPORE
Short List
HONG KONG 10K – RUN AROUND THE EARTH
NIKE HONG KONG / SPORTSWEAR		 RAZORFISH Hong Kong HONG KONG
Short List
NIKE :: BE THE LEGEND
NIKE KOREA / NIKE FOOTBALL		 POSTVISUAL.COM Seoul KOREA
Short List
COKE WITH FOOD
COCA-COLA CHINA / COCA-COLA		 ISOBAR_WWWINS CONSULTING Shanghai CHINA
Bronze Spike
WAKE UP YOUR FEELINGS
HEWLETT-PACKARD ASIA PACIFIC / HP TOUCHSMART HOME DESKTOP PCS		 XM ASIA PACIFIC Singapore SINGAPORE
Short List
A03 Consumer Services
NIKEID - REALCITY
NIKE JAPAN / CUSTOMISED SNEAKERS		 BEACON COMMUNICATIONS Tokyo JAPAN
Short List
MUSHI BATTLE PROJECT
TOKYU HANDS / MUSHI BATTLE PROJECT		 McCANN ERICKSON JAPAN Tokyo JAPAN
Bronze Spike
STAR DATE GAME
MOBILE PHONE SERVICE/LG TELECOM / INTERNET SERVICE BY USING MOBILE PHONE/OZ		 PENTACLE Seoul KOREA
Bronze Spike
PLAY PRIME
NTT DOCOMO / DOCOMO PRIME SERIES		 DENTSU Tokyo JAPAN
Short List
RUN/BAN JALLIKATU
BENNET COLEMAN & CO. / THE TIMES OF INDIA		 JWT INDIA Mumbai INDIA
Silver Spike
GLOBAL ELECTORAL COLLEGE
THE ECONOMIST / GLOBAL ELECTORAL COLLEGE		 EIGHT PARTNERSHIP Causeway Bay HONG KONG
Short List
A04 Business Equipment & Services
SL STREET
LENOVO / LAPTOP		 OGILVY BEIJING CHINA
Short List
BEAT BILLY
ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES OF SINGAPORE (4AS) / CROWBAR AWARDS CALL FOR ENTRIES		 EURO RSCG SINGAPORE SINGAPORE
Gold Spike
A05 Public Service, Charity & Fund Raising
PLANET PROTECTOR
CANON / ENVIROMENTAL AWARENESS		 OGILVY BEIJING CHINA
Silver Spike
NATIONAL COMPLAINING CHAMPIONSHIP
JAPANESE TRADE UNION CONFERENCE / BOOING.JP		 TOKYU AGENCY Tokyo JAPAN
Bronze Spike
WHALE SHARK GAMBLE
SEA SHEPHERD CONSERVATION SOCIETY / PUBLIC AWARENESS		 BBDO PROXIMITY SINGAPORE SINGAPORE
Short List
HARAPEKO: SAVE THE CHILDREN FROM HUNGER
THE UNITED NATIONS WORLD FOOD PROGRAMME / FIGHTING HUNGER WORLDWIDE		 DENTSU Tokyo JAPAN
Gold Spike
B02 Consumer Products
F50: KEEPY UPPY
ADIDAS JAPAN / FOOTBALL		 TBWA\HAKUHODO Tokyo JAPAN
Short List
ADIPURE: BILLIARD
ADIDAS JAPAN / FOOTBALL		 TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
ADIDAS PROFESSIONAL: HOLE
ADIDAS JAPAN / BASEBALL		 TBWA\HAKUHODO Tokyo JAPAN
Short List
CAPTURE
MINI MALAYSIA / MINI COOPER S		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Bronze Spike
SAMURAI WEAPON
KOEI / NOBUNAGA'S AMBITION FOR NINTENDO DS		 CONTENTS Tokyo JAPAN
Gold Spike
B03 Consumer Services
POLLUTION
SINGAPORE TELECOMMUNICATIONS / SINGTEL MIO TV		 INTERUPTIVE COMMUNICATION Singapore SINGAPORE
Short List
WITH SOUND, ANYONE CAN BE A SCULPTOR
MTRC / ELEMENTS MALL		 McCANN WORLDGROUP Hong Kong HONG KONG
Short List
B05 Public Service, Charity & Fund Raising
SCRIBBLE
JAPAN AD COUNCIL / PUBLIC MESSAGE		 DENTSU Tokyo JAPAN
Silver Spike
LEND A HAND
UNIVERSAL PEACE FEDERATION MALAYSIA (POWER OF 10 SEN) / CHARITY		 CREATIVE JUICE\SIL Kuala Lumpur MALAYSIA
Bronze Spike
GREENPEACE
GREENPEACE / STOP THE DEFORESTATION CAMPAIGN		 BATES141 Mumbai INDIA
Bronze Spike
C01 Best Use of Email Marketing
DISCOVERING THE 250 METERS DEEP SPRING E-ADVERTISING.
NESTLÉ DEEP SPRING / NATURAL MINERAL WATER		 PUBLICIS SHANGHAI CHINA
Short List
C02 Best Use of Viral
THINGS WE FORGET
3M / POST-IT NOTES		 BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze Spike
I.SAW
BBH ASIA PAC / USB CHAINSAW		 BBH ASIA PAC Singapore SINGAPORE
Bronze Spike
RAFFLES PLACE GHOST
GMP RECRUITMENT SERVICES / RECRUITMENT AND HR CONSULTANCY		 McCANN ERICKSON SINGAPORE SINGAPORE
Gold Spike
COKE WITH FOOD
COCA-COLA CHINA / COCA-COLA		 ISOBAR_WWWINS CONSULTING Shanghai CHINA
Bronze Spike
BRUCE LEE POWER
NOKIA / NOKIA N96 BRUCE LEE LIMITED EDITION		 JWT BEIJING CHINA
Gold Spike
C03 Interactive Tools & Applications, including mobile advertising
WISH I COULD BE TRUE TO MYSELF
SONY MUSIC ENTERTAINMENT / ARTIST PROMOTION		 ROBOT COMMUNICATIONS Tokyo JAPAN
Grand Prix
BLOG GROUND MUSIC
PETABIT CORPORATION / CORPORATION IMAGE		 DAIKO ADVERTISING Osaka JAPAN
Short List
COTO-TAMA
NHK ENTERPRISES / DIGITAL ART FESTIVAL TOKYO 2008		 HAKUHODO Tokyo JAPAN
Silver Spike
K-TRA, KE-TAI TRAVELER
HONDA MOTOR CO. / HONDA CARS		 DENTSU Tokyo JAPAN
Short List
RECOMMENDED INFO SAVER
SONY MARKETING (JAPAN) / SONY BLU-RAY		 DENTSU Tokyo JAPAN
Silver Spike
FATE'S IN YOUR HANDS
WWF CHINA / MOBILE APPLICATION		 BBH CHINA Shanghai CHINA
Gold Spike
SAMURAI WEAPON
KOEI CO. / NOBUNAGA'S AMBITION FOR NINTENDO DS		 CONTENTS Tokyo JAPAN
Bronze Spike
IIDA CALLING
KDDI / MOBILE PHONE		 GROUND Tokyo JAPAN
Short List
GUINNESS PASSPORT TO GREATNESS
DIAGEO GREATER CHINA LIMITED / ALCOHOLIC BEVERAGES		 OGILVYONE WORLDWIDE HONG KONG HONG KONG
Silver Spike
C04 Digital Innovation
NIKEID GENERATOR
NIKE JAPAN / ID STUDIO IN NIKEFUKUOKA		 BEACON COMMUNICATIONS Tokyo JAPAN
Silver Spike
JUMPLAND
SHUEISHA / SHONEN JUMP, WEEKLY MANGA MAGAZINE		 DENTSU Tokyo JAPAN
Bronze Spike
D01 Integrated Digital Campaign
HP POWER TO CHANGE
HEWLETT-PACKARD / CORPORATE SOCIAL RESPONSIBILITY		 LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE
Short List
ONE WALK
JET' LI ONE FOUNDATION / CHARITY		 McCANN WORLDGROUP Hong Kong HONG KONG
Short List
QUESTIONING MAN
AUDI JAPAN KK / AUDI BRAND		 OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
RAFFLES PLACE GHOST
GMP RECRUITMENT SERVICES / RECRUITMENT AND HR CONSULTANCY		 McCANN ERICKSON SINGAPORE SINGAPORE
Bronze Spike
RUN/BAN JALLIKATU
BENNET COLEMAN & CO. / THE TIMES OF INDIA		 JWT INDIA Mumbai INDIA
Bronze Spike