| Title | DISCOVERING THE 250 METERS DEEP SPRING E-ADVERTISING. |
| Brand | NESTLÉ DEEP SPRING |
| Product / Service | NATURAL MINERAL WATER |
| Category | C01. Best Use of Email Marketing |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Entrant Company: | PUBLICIS SHANGHAI, CHINA |
| Advertising/Web Design Agency: | PUBLICIS SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jacqueline Ye | Publicis Shanghai | Creative Director |
| Dave Chen | Publicis Shanghai | Art Director |
| Tammy Ko | Publicis Shanghai | Copywriter |
| Pascal Dubreuil | Publicis Shanghai | Business Director |
| Elsa Zhou | Publicis Shanghai | Account Director |
| Jason Huang | Publicis Shanghai | Account Executive |
With few budget, we decide to use contangious virus idea to spread by direct e-mails, using contangious ideas to communicate deep spring’s USP. Using an interactive device, you can easily get the deep spring concept, and can have conversation between consumer and brand.Via sampling survey on consumers who had received the email to understand the interaction to "deep spring", 90% of consumers can remember the brand and the product's feature, meanwhile, 70% of them forwarded this interactive experience to their friends.