PLANET PROTECTOR
| Title | PLANET PROTECTOR |
| Brand | CANON |
| Product / Service | ENVIROMENTAL AWARENESS |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Exectuive Creative Director |
| Wang Fei/Teonghoe Teng/Stopnow Liu | Ogilvy Beijing | Art Directors |
| Doug Schiff/Zhang Bozhan | Ogilvy Beijing | Copywriters |
| Ryan Liu | Ogilvy Beijing | Multimedia Director |
| Luan Heming | Ogilvy Beijing | Agency Producer |
| Sonja Lakner | North Kingdom | Producer |
| Henrik Karlsson | North Kingdom | Art Director |
| Therese Larsson | North Kingdom | Illustrator |
| Thom Vaughan | North Kingdom | Music/Sound |
| David Sjolander | North Kingdom | Programmer |
| Mathias Lindgren | North Kingdom | 3D Artist |
Brief Explanation
Canon wanted a website that would introduce and teach Chinese pre-teens (8-9 year-olds) basics about environmental issues. Realizing the best way to engage kids of that age is through fun and games, the “Planet Protector” site called upon young comrades to fight three monsters (Pollution, C02 and Energy-Waster) set to destroy the planet. Laser ammunition could only be supplied if environmental questions were answered correctly.