SL STREET

Short List
TitleSL STREET
ClientLENOVO
Product / ServiceLAPTOP
CategoryA04. Business Equipment & Services
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising/Web Design Agency:OGILVY BEIJING, CHINA

Credits

Brief Explanation

The small/medium sized business (SMB) owner knows that having the ability to think on one’s feet is vital to being successful. So the virtual “SL Street” led the viewer down the avenue to test their skills at spotting good business opportunities, as well as having the chance to get informed about the benefits of the ThinkPad SL. During the first week, the conversion was over 90%, with over 7,600 people becoming registered. During the 3-week launch, over 3,200,000 visited with 8% leaving messages about the games and how much they enjoyed them.

Credits

Name Company Position
Doug Schiff Ogilvy Beijing Exectuive Creative Director
Yang Yanyan Ogilvy Beijing Creative Director
Li Wenjun/Ru Xiaoguo Ogilvy Beijing Copywriters
Jay Cai/Jimmy Wang Ogilvy Beijing Art Directors
Ryan Liu/Chen Zuochen/Li Zhengyan Ogilvy Beijing Production
Zhang Haitao Ogilvy Beijing Project Manager
Jennie Fan/Julie Wang/Cindy Chen/Li Li Ogilvy Beijing Accounts