Title | STREAK |
Brand | IBM |
Product / Service | BUSINESS EQUIPMENT |
Category | C01. Best Use of Email Marketing |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Exectuive Creative Director |
Doug Schiff/Hu Yajun | Ogilvy Beijing | Copywriters |
Geng Chao/Allan Feng | Ogilvy Beijing | Art Director |
Zhang Lei/Wu Lijuan | Ogilvy Beijing | Production |
Isabella Xiao/Rita Huang/Beck You | Ogilvy Beijing | Accounts |
Lack of bandwidth is a big problem in China. It affects both capacity and speed, debilitating business in various ways. One IBM server adopts a faster chipset allowing bandwidth to expand and speed up online transfer, optimizing websites. The emails sent simulated a very familiar slow bandwidth problem—the horrid ‘streak’—in order to grab attention and begin a conversation about the solution.