| Title | CANON GOES GREEN |
| Brand | CANON MARKETING MALAYSIA |
| Product / Service | TREE PLANTING PROJECT |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | DENTSU MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | DENTSU MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | DENTSU MALAYSIA Kuala Lumpur, MALAYSIA |
| 2nd Advertising/Web Design Agency: | /IF INTERACTIVE Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Chan Woei Hern | Dentsu Malaysia | Senior Copywriter |
| Loo Swee Mei | Dentsu Malaysia | Art Director |
| Alexis Keith Fernandez | Dentsu Malaysia | Copywriter |
| Betty Leo | Dentsu Malaysia | Account Manager |
| Loreen Eva | Dentsu Malaysia | Agency Producer |
| Birdie Ting | /If Interactive | Art Director |
| Alex Chai | /If Interactive | Senior Account Executive |
| Christopher Koh | /If Interactive | Executive Director |
| Liew San Yen | /If Interactive | Creative Director |
| Kong Lee Seng | /If Interactive | Programmer |
| Sp Lee | Dentsu Malaysia | Executive Creative Director |
| Imaginex Studios | Imaginex Studios | Composer/Sound Engineer |
canongoesgreen.com invites users on a green journey leading to an actual tree-planting project. The website featured numerous obstacles made out of environmental issues. Users can join the movement, and overcome the obstacles by submitting photos related to the environment. Every photo submitted also contributed to one tree to the project. The project will culminate in an actual tree- planting implemented by Global Environment Centre.