| Title | FINE ART OF GREEN TEA |
| Brand | GENERAL MILLS HONG KONG |
| Product / Service | HAAGEN DAZS GREEN TEA ICE-CREAM |
| Category | A02. Consumer Products |
| Entrant | BATES 141 HONG KONG, HONG KONG |
| Entrant Company: | BATES 141 HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | BATES 141 HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Adams Chow | Bates141 Hong Kong | Creative Chief |
| Terry Tsang | Bates141 Hong Kong | Group Creative Director |
| Gary Lee | Bates141 Hong Kong | Senior Art Director |
| Mandy Ng | Bates141 Hong Kong | Art Director |
| Julia Cheung | Bates141 Hong Kong | Senior Copywriter |
| Raymond Wong | Bates141 Hong Kong | Senior Copywriter |
Our Brief is to launch Haagen Dazs’ new flavor “Green Tea Ice Cream” in the local market. One special selling point of Haagen Dazs green tea ice cream is its extreme fineness – it is made from 0.003mm stone-ground green tea powder. Borrowing interest from sand painting, we launched a mini-site in which people could make their own green tea powder painting. People could express their feelings and share the paintings with their friends.