Title | BRUCE LEE POWER |
Brand | NOKIA |
Product / Service | NOKIA N96 BRUCE LEE LIMITED EDITION |
Category | C02. Best Use of Viral |
Entrant | JWT BEIJING, CHINA |
Entrant Company: | JWT BEIJING, CHINA |
Advertising/Web Design Agency: | JWT BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Polly Chu | JWT Beijing | Chief Creative Officer |
Shankun Sun | JWT Beijing | Creative Director |
Wei Huang | JWT Beijing | Copywriter |
Dechun Qiu | JWT Beijing | Art Director |
Lin Ma | JWT Beijing | Producer |
Dan Ingall | JWT Beijing | Director In Charge |
Patrick Yap | JWT Beijing | Senior Account Director |
Jinjing Zhu | JQK Productions | Director |
Jade Tang | JQK Productions | Producer |
Yu Wang | JQK Productions | Post Production |
2008 marked the 35th anniversary of Bruce Lee's death. As a tribute, Nokia launched a Nokia N96 Bruce Lee Limited Edition. This is the story of how a China-only campaign started a wildfire on the net globally, selling product and giving the Nokia brand a serious hit of cool in the process. Results to date: - 16+ million views globally - 10,000s of comments, links, forwards, etc - 1.2+ million unique visitors to campaign site nokia-lee.com.cn - All online stock was ordered in less than 5 days