BRUCE LEE POWER

Spike
TitleBRUCE LEE POWER
ClientNOKIA
Product / ServiceNOKIA N96 BRUCE LEE LIMITED EDITION
CategoryC02. Best Use of Viral
EntrantJWT BEIJING, CHINA
Entrant Company:JWT BEIJING, CHINA
Advertising/Web Design Agency:JWT BEIJING, CHINA

Credits

Brief Explanation

2008 marked the 35th anniversary of Bruce Lee's death. As a tribute, Nokia launched a Nokia N96 Bruce Lee Limited Edition. This is the story of how a China-only campaign started a wildfire on the net globally, selling product and giving the Nokia brand a serious hit of cool in the process. Results to date: - 16+ million views globally - 10,000s of comments, links, forwards, etc - 1.2+ million unique visitors to campaign site nokia-lee.com.cn - All online stock was ordered in less than 5 days

Credits

Name Company Position
Polly Chu JWT Beijing Chief Creative Officer
Shankun Sun JWT Beijing Creative Director
Wei Huang JWT Beijing Copywriter
Dechun Qiu JWT Beijing Art Director
Lin Ma JWT Beijing Producer
Dan Ingall JWT Beijing Director In Charge
Patrick Yap JWT Beijing Senior Account Director
Jinjing Zhu JQK Productions Director
Jade Tang JQK Productions Producer
Yu Wang JQK Productions Post Production