Title | WAKE UP YOUR FEELINGS |
Brand | HEWLETT-PACKARD ASIA PACIFIC |
Product / Service | HP TOUCHSMART HOME DESKTOP PCS |
Category | A02. Consumer Products |
Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
David Brown | XM Asia Pacific | Senior Creative Director |
Selene Chin | XM Asia Pacific | Business Director |
Tung Mun Hoe | XM Asia Pacific | Senior Art Director |
Martin Loh | XM Asia Pacific | Copywriter |
Dominic Tang | XM Asia Pacific | Designer |
Quah Hui Shan | XM Asia Pacific | Project Manager |
Joel Yap | XM Asia Pacific | Account Manager |
Oliver Eriksson | XM Asia Pacific | Head of Digital Strategy |
Benjy Choo | Kilo Studio | Creative Director |
Jeremy Dower | Jeremy Dower | Character Designer |
Elizabeth Choo | Eggfinity | Producer |
Terence Chan | Amx Audiophile | Sound Producer |
The campaign was created to launch the HP TouchSmart, one of the first-ever touchscreen PCs. We created a story, driven by the message ‘Wake up your feelings”, in which our feelings (as cute little creatures) have fallen asleep due to our neglect. To wake them up and get them back, users need to employ the power of touch using the interactive actions available. Their journey takes them through different rooms where they find and choose their feeling, and culminates in them finally waking up their feelings with the power of touch, thus demonstrating the power of the HP TouchSmart.